Job Description

POSITION SUMMARY

The Director of Marketing will serve as a key leader and be responsible for developing, implementing, and leading a comprehensive marketing strategy that drives brand awareness, customer acquisition (B2B), and revenue growth within targeted geographies. This is a strategic and hands-on leadership role that requires a balance of creative thinking, analytical rigor, and executional excellence.

Reporting directly to the COO, this leadership position is responsible for increasing lead generation, improving conversion rates, optimizing cost-per-lead, expanding marketing channels, and collaborating closely with the sales team. This role also involves managing and mentoring at least one team member and fostering a collaborative culture within the marketing department.

RESPONSIBILITIES

Marketing Strategy & Leadership:

• Develop and execute a cohesive, data-driven marketing strategy aligned with company objectives.
• Lead the planning and implementation of multi-channel marketing campaigns (digital, print, PR, partnerships, events).
• Collaborate with cross-functional teams (sales, customer service, product) to ensure marketing efforts enhance lead quality, improve conversion, address regional needs, and support broader company goals.

Lead Generation & Conversion:

• Develop and implement strategies to increase warm leads.
• Establish and optimize processes to track and improve lead-to-client conversion rates after baseline data collection.

HubSpot: CRM and Marketing Automation:

• Lead the deployment and utilization of HubSpot across the Sales and Marketing departments.
• Define and document HubSpot best practices and data hygiene requirements.
• Develop dashboards to accurately report, analyze, and optimize sales and marketing efficiency.

Marketing Channel Optimization:

• Monitor and optimize cost-per-lead metrics to maximize efficiency as lead volume grows.
• Identify, launch, and assess the impact of new marketing channels (e.g., influencer partnerships).

Team Leadership:

• Mentor and manage at least one direct report, fostering a culture of growth and collaboration.
• Optimize third-party vendor spending and performance to ensure maximum campaign effectiveness and return on investment.

Brand Management:

• Ensure consistent messaging and brand representation across all marketing channels.

Strategic Initiatives:

• Collaborate with the executive team to identify national sales opportunities and establish strategic partnerships.
• Create and execute product launch campaigns.
• Manage the company’s online reputation.

EDUCATION, EXPERIENCE, ATTRIBUTES & SKILLS

• Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• 7- 10+ years of marketing experience, with 2+ years in a leadership role required.
• Proven success in B2B lead generation, conversion optimization, and cost-per-lead analysis.
• Experience in healthcare or pharmaceuticals is a plus.
• Familiarity with marketing tools (e.g., Google Analytics) and the Microsoft Office Suite.
• Demonstrable experience with HubSpot development, best practices, and optimization is required.
• Experience with diverse marketing channels, including social media, email, and paid advertising.
• Excellent communication, leadership, and project management skills.
• Strong analytical abilities to leverage data for informed decision-making.
• Innovative mindset to identify and implement new marketing strategies.
• A track record of successful collaboration with sales teams to enhance lead quality and conversion.
• A commitment to MediVera’s core values: respect, pride in work, a growth mindset, hard work, and positive team spirit.

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