Job Description

The Manager / Senior Manager, HCP Marketing, plays a key role in supporting the planning and execution of marketing strategies that engage healthcare professionals (HCPs) across brands and therapeutic areas. This role is ideal for a results-driven marketer seeking to build broad experience across brand strategy, omnichannel engagement, and cross-functional collaboration. The individual will help bring campaigns to life — from concept through execution — ensuring impact, compliance, and seamless coordination with internal and external partners.

Key Responsibilities

• Support the implementation of HCP marketing plans and promotional campaigns.
• Collaborate with brand leads, agencies, and cross-functional partners to execute tactics across digital, print, events, and sales channels.
• Manage content development, MLR review, and asset deployment processes to ensure compliant and timely execution.
• Partner with analytics and insights teams to monitor campaign performance and identify optimization opportunities.
• Coordinate with field teams to ensure alignment between promotional messaging and field execution.
• Maintain brand consistency and message discipline across all HCP touchpoints.
• Support annual brand planning, tactical calendar development, and budget tracking.
• Serve as point of contact for agency partners — overseeing timelines, deliverables, and creative quality.
• Contribute to competitive assessments and market monitoring to inform future campaigns.
• Support with contracting, coordinate vendor onboarding, compliance documentation, and internal system access for marketing partners
• Assist in preparing internal presentations and field communications for brand initiatives.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• 4–8 years of experience in pharmaceutical or healthcare marketing, preferably in HCP-focused roles.
• Strong project management and organizational skills; ability to manage multiple priorities.
• Solid understanding of marketing fundamentals and the pharmaceutical promotional review process.
• Experience collaborating with cross-functional partners (Sales, Medical, Access, Legal, Regulatory).
• Excellent communication and interpersonal skills.
• Proactive, curious, and eager to learn — with a demonstrated ability to think both strategically and tactically.
• Familiarity with omnichannel or digital tactics a plus, but not required.

Keenova offers employees a Total Rewards package which includes competitive pay and benefits. To learn more about our Total Rewards benefits please visit: Keenova Careers | Serve and Grow with Purpose | Keenova

The expected base pay range for this position is $153,200K - $180,800K. Please note that base pay offered may vary depending on factors including job-related knowledge, skills, and experience.

This position is eligible for a bonus in accordance with the terms of the applicable program. Bonuses are awarded at the Company’s discretion.

Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.

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