Full-Time, or Contract

About the job

work x work, the leading brand and storytelling agency, is looking for a strategic and creative marketer to lead audience development efforts across our clients’ podcast portfolios. The ideal candidate has experience developing and executing 360 marketing campaigns for content or entertainment brands, is fluent in both digital and traditional marketing tactics, and knows how to grow and engage podcast listeners & viewers across both traditional RSS feeds and new and emerging video podcast platforms. In this role, the right candidate will integrate into our Strategy and Creative team by building organic and paid media plans in audio, digital, video and social media, forecasting performance, executing plans and reporting results.

At work x work we encourage our clients to prioritize impact over impressions, and know that driving the right ears and eyes are what lead to long-term engaged audience relationships. That’s why we seek candidates with a strong analytical acumen, who are detail-oriented and passionate about the ever-evolving landscape. Our team sets itself apart by being both rigorous and experimental, and we are looking for team members who maintain that balance. More broadly, we’re looking for someone who is passionate about podcasting and beyond—a nimble creative professional who can excel in supporting marketing efforts across multiple formats with an adaptable, solutions-oriented mindset.

Responsibilities

• Oversee planning, reporting and campaign management of cross-channel podcast marketing campaigns

• Design and execute paid campaigns across audio (dynamic and host ads, feed drops, etc) and social media (Meta platforms, TikTok, YouTube)

• Cultivate long term relationships with networks and negotiate deals 

• Organize and execute promo swaps with podcast networks and media partners

• Organize and execute marketing collaborations with independent creators, podcasts and networks

• Own and manage go-to-market strategies for new podcast launches and seasonal campaigns for existing shows

• Build audience profiles and identify growth opportunities

• Work in collaboration with our creative team on art and video assets

• Track KPIs and performance metrics to understand campaign success, make real-time optimizations, and inform clients of future strategies

• Manage day-to-day workflow, planning, timelines, and costs to ensure timely project delivery, while fostering client relationships throughout campaign development and execution

• Stay ahead of podcast marketing trends and innovations to help evolve guides, best practices and inspire creative

Qualifications

• 4+ years of experience in podcast marketing, media planning, video and social media advertising

• Experience in a fast paced creative agency environment or media company

• Ability to gain insights from analytics and provide in depth reporting

• Demonstrated interest in podcasts and driving audiences

• Familiarity with tools and platforms such as Megaphone, Chartable, Acast, Podroll, Swap.fm

• Fluency in workspace and project management apps such as Google Sheets and Slides, Microsoft Sharepoint, Monday

• Creative copywriting, account management and/or direct sales experience a bonus

To Apply

Send your CV, cover letter and answers to the questions below to the hello [at] workxwork [dot] com. Include your name and “Podcast Marketer” in the subject line.

We’re curious…

What podcasts are you listening to now?

What makes a successful audience development campaign?

What’s your favorite marketing resources–ie: podcast, website, publication, other?

About us

work x work is a full service creative agency amplifying the world's leading brands through storytelling, design, and experiences. Our innovative work has made us the go-to agency for organizations looking to participate in audio culture. In addition to design, strategy and events, we create custom campaigns, original content and produce podcasting's premier storytelling festival, On Air Fest. Example clients: MoMA, Meta, Mastercard, Sonos, Audible, NPR, KCRW, Sony Music, Vox Media, New York Times, Squarespace, Patreon, Adobe & Netflix. More at workxwork.com