Job Description

JOB SUMMARY:

• The Marketing Manager is responsible for managing and executing strategies that competitively position our products in the marketplace, arming Marketing and Sales teams’ tools and resources they need to present our solutions effectively to customers.
• The Marketing Manager leads external promotions of our products to build awareness and generate leads, ensuring that sales teams in our local markets can effectively convey our product portfolio’s value proposition and provide them with the resources and tools to enable their success in generating revenue.
• The Marketing Manager reports to the Director, Sales & Marketing.
• Direct reports include: Marketing Specialist.

ESSENTIAL JOB FUNCTIONS:

The Marketing Manager is accountable for the following functions for MaxxSouth Broadband:

• Executing strategies that effectively and cohesively position our products and services for residential customers and small to medium-sized local businesses;
• Conducting regular competitive analyses to stay abreast with how others in the marketplace are positioning their products/services, and disseminating that insight to Marketing (corporate and field) and the Product Management Team;
• Partnering with Management and Sales to ensure that all product positioning and marketing materials are appropriately aligned and meet the needs of the marketplace;
• Serving as subject matter expert (SME) regarding product positioning content, messages, or strategies to be included in the marketing programs for each of our amplification channels – on air, online, social, blog, email, etc.
• Regularly developing presentations or collateral, partnering with the Graphic Designer as appropriate;
• Developing and maintaining effective communications with all internal departments on marketing and media efforts, incentives, and digital marketing campaigns;
• Partnering with the Management Team to provide collateral or positioning support to facilitate product launches and/or enhancements, creating proper training materials, and gathering both market and customer feedback;
• Designing, developing, and disseminating internal communications about product launches, enhancements, or changes;
• Partnering with Sales Training to deliver regular product portfolio/positioning training for new hires;
• Attending multiple sales calls throughout the year and engaging in other customer research projects as needed to maintain a strong understanding of what’s important to our customers;
• Working closely with local marketing and sales teams in the field to continuously gather market intelligence and feedback on the effectiveness of product marketing materials, trainings, content, and promotions;
• Recruiting, interviewing, and selecting employees as needed;
• Performing any additional miscellaneous departmental duties assigned by the Director of Marketing/ Media and or as needed.
• Following and enforcing the Company’s policies and procedures, including the EEO guidelines and safety, at all times.

JOB REQUIREMENTS

Education and Experience

• High School Diploma or the equivalent – required
• Bachelor’s degree in marketing or communications – preferred
• Minimum of 4 years’ relevant experience in marketing – required
• Previous professional experience managing in related areas of marketing – required
• Software experience, with Microsoft Office products, Word and Excel specifically – required
• Working knowledge of residential cable, internet, and phone – preferred

Other Skills & Requirements

• Background record that meets Company standards;
• Reliable means of transportation at all times;
• Present professional appearance and demeanor;

PHYSICAL DEMANDS

May include walking, kneeling, standing, stooping, sitting, driving, hearing, talking, vision (close, distant, color, depth perception, adjust focus), and use of hands and fingers. Light lifting of 20 lbs. is occasionally needed.

WORKING CONDITIONS

• The Marketing Manager is a full time, salaried exempt position. The regular work may vary to accommodate the needs of the department and may include nights, weekends and/or holidays.
• The Marketing Manager works in an automated business office environment with business office equipment including telephones, personal computers, copy machines, and FAX equipment.
• The Marketing Manager is required to drive on the job as needed and is subject to regular MVR checks. He/she must maintain a valid driver’s license and maintain a driving record that meets Company standards for an insurable driver at all times. Any time these conditions are not met, he/she must not drive on the job and must immediately report it to their supervisor.
• The Company is a drug-free workplace. All employees are required to adhere to the Company’s drug-free workplace programs and policies. Pre-employment testing is mandatory along with random testing throughout continued employment.
• The duties assigned, the hours worked, and the status of this position is subject to change as the needs of the company changes.

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