Job Description

Location: Fort Lauderdale, FL (On-Site)

Employment Type: Full-Time

About Coastal Debt Resolve

Coastal Debt Resolve is a leader in business debt relief solutions, dedicated to helping companies regain financial stability through personalized debt resolution strategies, professional negotiations, and transparent processes. Based in Fort Lauderdale, Florida, we have successfully negotiated millions in business debt settlements. Our mission is to empower business owners by providing ethical, customized, and effective solutions that allow them to move forward confidently.

About the Role

We are looking for a strategic, results-driven Marketing Manager to be the right-hand leader to our VP of Marketing. This individual will be a multi-skilled marketing professional with expertise in inbound marketing, content & social media strategy, branding and retention marketing while being adaptable to support all facets of marketing operations. As the Marketing Manager, you will drive the execution of our customer engagement and lead retention strategies.

You will work cross-functionally with internal teams, sales, and external partners to increase brand awareness, nurture leads and improve customer lifetime value.

Key Responsibilities

1. Email Marketing & Automation (Lead Nurturing & Retention)

• Develop and optimize email marketing campaigns to nurture leads, convert prospects, and retain customers.
• Implement segmentation, A/B testing, and automation strategies to improve open rates, engagement, and conversions.
• Track and analyze email performance metrics to continuously enhance effectiveness.
• Ensure email content aligns with customer pain points and brand messaging.

2. Branding & Content Marketing

• Maintain brand consistency across all marketing channels (website, social media, ads, email, and printed materials).
• Oversee content creation (blogs, case studies, social media, landing pages, video scripts) that educates business owners on debt relief solutions.
• Collaborate with designers and writers to develop compelling, conversion-driven content.
• Manage social media content strategies to enhance brand awareness and engagement.

3. Retention Marketing & Customer Experience

• Design and implement value-driven engagement strategies that enhance the overall customer journey and reinforce brand trust.
• Launch loyalty campaigns, educational webinars, and personalized communication strategies to build long-term relationships with clients.
• Monitor and enhance customer touchpoints to improve satisfaction and minimize churn.

4. Multi-Channel Marketing & Lead Generation

• Collaborate with digital marketing teams on paid and organic campaigns (SEO, PPC, Social Ads).
• Analyze customer behavior to create data-driven strategies for increasing lead conversion and reducing drop-offs.
• Work with sales to ensure smooth lead handoff, follow-ups, and closed-loop reporting.

5. Performance Tracking & Reporting

• Track key marketing KPIs (lead conversion, email performance, retention rates, ROI) to inform future strategies.
• Utilize CRM, marketing automation platforms, and analytics tools (HubSpot, Google Analytics, Mailchimp, etc.).
• Report insights to leadership and suggest data-driven optimizations. Qualifications & Skills
• 5+ years of experience in marketing, with a strong focus on email marketing, content marketing, inbound marketing, and retention marketing.
• Bilingual English/Spanish (highly preferred) – Ability to create and adapt marketing materials in both languages.
• Experience in email automation, segmentation, and CRM tools (HubSpot, Salesforce) or similar.
• Strong copywriting and content strategy skills with a focus on lead nurturing and conversion.
• Familiarity with SEO, PPC, paid social media campaigns, and brand development is a plus
• Excellent project management and multi-tasking skills—ability to wear multiple hats and thrive in a fast-paced environment.
• Ability to think both strategically and creatively—leveraging performance data to refine campaigns while also ideating new ways to captivate and engage our audience.
• Background in small business marketing is a plus

Why Join Coastal Debt Resolve?

• Work in a mission-driven company that genuinely helps small businesses achieve financial freedom.
• Be a key player in shaping the future of our marketing strategy and second-in-command to the Head of Marketing.
• Gain experience in multi-channel marketing, automation, and lead retention in a fast-growing industry.
• Join a collaborative, results-oriented team with opportunities for career advancement.

How to Apply:

If you are a strategic marketing leader passionate about managing all aspects of a

growing brand, we’d love to hear from you!

Apply Now – Let’s help businesses regain financial stability together!

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