Company Description
Applied BioCode, Inc. is a research and development company based in Los Angeles, California. They specialize in the manufacturing and commercialization of assay testing kits and instruments for in vitro diagnostics and other industrial applications. Applied BioCode has developed a revolutionary Barcoded Magnetic Beads (BMB) technology that combines "digital barcodes" with immunochemistry and molecular probes. Their products focus on molecular diagnostic infectious diseases, including gastrointestinal and respiratory infections, and they have received FDA clearance for their BioCode® MDx-3000 system.
Role Description
Partner with Marketing, Sales and Customers to optimize Applied BioCode offering and on-market performance. · Lead products messaging and branding development / evolution process. · Oversee the development of marketing tools and globally organized marketing activities in support of the product. · Key individual who identifies competitor activities and develops and recommends action to address them. · Develop product training materials for marketing, support, and sales activities · Maintains up to date knowledge of the global market for the infectious disease IVD market. · Develop, conduct, and oversee market research. · Lead strong team spirit and motivates other team members to be ‘product champion’. · Oversee Agency selection, Branding management (eg. branding guidelines, promotional items and materials), budget decisions and events management. · Manage customer events in terms of congresses and standalone meetings. · Engage and maintain ongoing relationships with physicians, laboratorians, development and commercial partners. · The ideal candidate will be a motivated self-starter who exhibits strong customer focus and a passion for innovation. · Attend and organize company presence at industry conferences.
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